As far as we know, Dr. Mark Bonchek is the world’s first Chief Epiphany Officer™. This is more than a clever title. It’s an entirely new approach to leadership and value creation.

We believe that it’s no longer sufficient for leaders to focus on getting people to do the right things. They have to get people to think the right way. Instead of directing new behavior, leaders should inspire new thinking. Instead of being Chief Executive Officers, leaders should be Chief Epiphany Officers™.

At Shift Thinking®, we help leaders develop the mindset and skillset to catalyst new thinking in themselves and their teams. For more on how we do this, please see our articles from HBR on:

“To Change Your Strategy, First Change How You Think”

“Selling a New Way of Thinking”