To keep up with the pace of innovation and stay relevant to customers, top Silicon Valley marketers share the importance of the seven P’s of platforms: people, participate, personalize, product, process, pay, and partner.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.