What can modern business leaders learn about decision making from the opening scene of Top Gun and the complex, air-to-air combat military theory it represents? Plenty.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.