Narrative
Mark Bonchek
How to Build a Strategic Narrative

Discover how to create a narrative that energizes your executives, inspires employees, excites partners, and attracts customers.

How to Build a Strategic Narrative
Thinking Styles, Styles-Featured
Mark Bonchek
What Kind of Thinker Are You?

You've probably taken personality tests like Myers-Briggs.  But how useful are they day to day?  It turns out understanding how people think is more useful than knowing their personalities. Discover a new way of thinking about thinking.  

What Kind of Thinker Are You?
Orbit
Mark Bonchek
Why Gratitude Trumps Loyalty

What does brand loyalty mean in a digital age? It’s not enough to have repeat transactions. You need reciprocity, advocacy and an ongoing relationship built around a shared purpose. How? With gratitude.

Why Gratitude Trumps Loyalty
Unlearn
Mark Bonchek
Selling a New Way of Thinking

Do you have an innovative idea or solution? Your value proposition won’t be enough to persuade buyers or users. You need to give them a new mental model. Learn the three steps to Shift Thinking.

Selling a New Way of Thinking
Orbit
Mark Bonchek
Marketing Can No Longer Rely on the Funnel

Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.

Marketing Can No Longer Rely on the Funnel

Community

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People Are the New Channel

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People Are the New Channel

What are the two most important principles for marketers looking to engage customers and grow revenue in the digital and social age? 1) Empower your customers to be brand advocates and 2) Treat your entire organization as your marketing team.

Countering a Customer Insurgency

Countering a Customer Insurgency

We normally think of insurgency in a political context, but today’s digital technologies are creating a similar dynamic in business. If you fail to listen, engage, and involve your customers—customers who are now co-creators and collaborators—you may find yourself with a customer insurgency on your hands.