Conversations with leading executives and CMOs reveals that top companies are using purpose as a source of strategic advantage, going far beyond corporate social responsibility.
Narrative
Discover how to create a narrative that energizes your executives, inspires employees, excites partners, and attracts customers.
Thinking Styles, Styles-Featured
You've probably taken personality tests like Myers-Briggs. But how useful are they day to day? It turns out understanding how people think is more useful than knowing their personalities. Discover a new way of thinking about thinking.
Orbit
What does brand loyalty mean in a digital age? It’s not enough to have repeat transactions. You need reciprocity, advocacy and an ongoing relationship built around a shared purpose. How? With gratitude.
Unlearn
Do you have an innovative idea or solution? Your value proposition won’t be enough to persuade buyers or users. You need to give them a new mental model. Learn the three steps to Shift Thinking.
