How building a better platform and enabling others to create value will give you the competitive advantage. Lessons of Platform Thinking from leaders like Nike, Amazon and AirBnB.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.