Big data is what organizations know about people. Little data is what we know about ourselves. If you want to build loyalty, spend less time using data to tell customers about you, and spend more time telling them something about themselves.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.