You can go deeper into the idea of purpose by looking at Purpose Metrics.

We are all familiar with what you might call profit metrics: the measures that tell you whether you are on track to increase growth and efficiency. These include basic things like cost, revenue and margin. But how do you know if you are on track to fulfill your purpose?

Some companies have measures of social impact such as environmental footprint or charitable activities. These are important and valuable. But they measure your Purpose FOR, not your Purpose WITH. So how do you measure Purpose WITH?

Measuring Shared Purpose

Did you ever see the movie “It’s a Wonderful Life” with Jimmy Stewart? There is a famous line in the movie that says “every time a bell rings, an angel gets its wings.”

We can apply this idea as a metric for your purpose. Imagine that you have three bells in your office.