The Narrative Journey Guidebook

Practice a new way of thinking about digital storytelling to create more enduring and authentic engagement and differentiation. This Guidebook walks you through the elements of the Strategic Narrative, giving you examples from companies you know and simple exercises to start applying it to your own business.


Narrative

Say Goodbye to Hollywood: A New Kind of Storytelling

Shared Purpose

Purpose Metrics

DNA

Path to Purpose

Contribution

Brand Roles

Mindshifts

Putting It All Together

Writing It Up