Instead of The Internet of Things, leaders should be thinking about the Social Network of Things. But connected products aren’t the same as social products. The real revolution will come when objects are collaborating around a shared purpose.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.