Most of us have well-founded concerns about career obsolescence. Confront your fears and stave off FOBO by first changing how you think. With new mental models, we can be more resilient, more relaxed, and more relevant.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.