Design thinking is popular these days. We design products, experiences, and even business models. But something is missing. We’ve embraced design thinking, but we’ve failed to design our thinking.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.