Rebels and revolutionaries get a lot of attention, but catalysts should get more of the credit. In an homage to Apple's Think Different Campaign, we celebrate the catalysts who build bridges and transform the status quo.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.