We live in a time of profound disruption and accelerating change. Every aspect of society is in flux. How do we make sense of these changes? What does it mean for leaders, organizations and communities?
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.