How building a better platform and enabling others to create value will give you the competitive advantage. Lessons of Platform Thinking from leaders like Nike, Amazon and AirBnB.
Can Bigger Be Faster?
Countering a Customer Insurgency
We normally think of insurgency in a political context, but today’s digital technologies are creating a similar dynamic in business. If you fail to listen, engage, and involve your customers—customers who are now co-creators and collaborators—you may find yourself with a customer insurgency on your hands.
Social Currency in the Gift Economy
Six Shifts of the Social Revolution
Three Steps to Generating Social Gravity
How Top Brands Pull Customers into Orbit
The most successful companies in business today—Apple, Google, and Nike--have something in common. Where traditional companies push out messages and products, these companies pull customers in. Discover how they create a gravitational field that pulls customers into their orbit, like the sun in a solar system.