The Social Network of Things

The Social Network of Things

Instead of The Internet of Things, leaders should be thinking about the Social Network of Things. But connected products aren’t the same as social products. The real revolution will come when objects are collaborating around a shared purpose.

People Are the New Channel

People Are the New Channel

What are the two most important principles for marketers looking to engage customers and grow revenue in the digital and social age? 1) Empower your customers to be brand advocates and 2) Treat your entire organization as your marketing team.